For most emails, the goal is to produce a relatively simple layout that isn't too overwhelming for the reader. However, for this email, there was a lot of content and a static layout wasn't working.

To save this email, I decided to use a Lottie animation to reveal countries where people can get service. Because of this, I was able to cut the scroll length in half and provide a point-of-interest for the reader, making this a high performing creative.